K9 Newsletters.Dog groomers, do your most loyal clients disappear without a single complaint?
If they're not hearing from you between appointments, they're forgetting you exist. Out of sight between appointments means out of mind when it's time to rebook. Most groomers have no way to reach their clients until it's already too late.
Free sample first. Month-to-month. 30-day money-back guarantee.
Trusted by dog industry leaders
The Reality
The grooming is the easy part. Keeping clients coming back is where most salons bleed.
hours of unrecoverable revenue lost every week
No-shows and cancellations cost the average grooming salon this much. Most groomers have no way to stay in front of clients once they walk out the door.
You trained for this. You are good at what you do. Dogs leave your table looking better than they came in.
But between appointments, your clients go quiet. They forget their dog is due, or a friend recommends someone closer. It is not that they did not like you. You were just out of sight.
A newsletter keeps your name in their inbox twice a month, so when they are ready to rebook, you are the first person they think of.
The Results
What grooming salons see when they stay in their clients' inbox
Groomer newsletters we manage average a 54% open rate. The industry average for small business email is 21%. Dog owners open emails about their dogs.
"I went from chasing rebookings every week to having clients reach out to me. The newsletter is the only thing I changed."
Grooming salon owner
Why It Matters
Dog groomers see their clients' dogs more often than most vets do. Your newsletter lets you use that relationship, instead of losing it the moment they walk out the door.
No contracts. Month-to-month. See a sample issue before you commit.
Why It Works
Four reasons grooming salons keep this running.
Your clients stay loyal by choice, not by default
Most clients stay because switching takes effort, not because they love you. That loyalty is fragile. One bad experience or one closer option is all it takes.
Clients who hear from you regularly refer friends, rebook in advance, and show up. The groomers with long waitlists are the ones whose clients never forgot about them.
You do the grooming. We handle everything else.
We research topics your clients actually want to read. Coat care between appointments, seasonal shedding, what groomers notice that veterinarians sometimes miss. We write the issue. We format it. We send it to your client list twice a month.
Your one job: approve it before it goes out.
No writing. No scheduling. No figuring out what to say. One approval and it is done.
An audience you own, not one an algorithm controls
Your Instagram reach this week is not up to you. It is up to Meta. Post four times and one gets 200 views. One gets 12. The algorithm decided, not you.
Your email list is different. Every subscriber you have gets every issue. 100% delivery to people who already said they want to hear from you. No algorithm, no shadow-banning, no platform risk.
If Instagram disappeared tomorrow, groomers with an email list keep their client relationships. Groomers without one start over.
Clients who read your newsletter cancel less and rebook faster
When a client hears from you between appointments, your salon stays top of mind. When their dog is due, your name is the first they think of.
Groomers who stay in touch see fewer cancellations, shorter gaps between appointments, and more referrals. That is what a bi-weekly newsletter does. Nothing more complicated than that.
How it works
Your first newsletter goes out in 7 days.
Here is what happens between now and then. Three steps, and only one of them is yours.
We set up your list and get to know your salon
You tell us about your clients, your services, and the tone you want. We handle the technical setup. Your email list, your sending platform, your newsletter template. Nothing for you to configure.
We research, write, and send you the first draft
Every issue is written around topics your grooming clients actually care about. We write it. We format it. We send it to you for a look before it goes out to your list.
You approve. We send. Your clients hear from you
One reply from you is the only thing between a draft and a published issue landing in your clients' inboxes twice a month. You stay focused on grooming. We stay focused on keeping your name in front of the people who need to remember you.
Your total involvement per issue: one approval.
See a Sample IssueQuestions grooming salon owners ask before they start
My client list is small. Does this still work?
Yes. A newsletter works for 50 subscribers and 5,000. The value is in the relationship with the clients you already have, not in building a massive audience. If you have 80 regular clients and 60 of them are on your list, that is 60 people who will think of you first when their dog needs a groom.
I don't have time to manage another tool or platform.
You do not manage anything. We set up the platform, build your list, write every issue, and send it. Your involvement is one approval before each issue goes out. Most clients spend less than five minutes on it.
What do you write about? I don't want to send something that feels generic.
Nothing is generic. Every issue is specific to dog grooming. Coat care between appointments, seasonal shedding, what groomers notice that owners miss. Topics your clients actually want to read, in a tone that sounds like your salon, not a marketing agency.
What if my clients don't open it?
The average open rate for K9 Newsletters groomer issues is 54%. The small business email average is 21%. Dog owners open emails about their dogs. That is not a theory. It is what the data shows.
Do I have to sign a contract?
No contracts. Month-to-month. If it is not working for your salon, you cancel. No penalty, no notice period. We keep clients because the results are there, not because of a contract.
Can I see a sample before I commit?
Yes. Request a sample and we will walk you through an issue built for a grooming salon. You will see exactly what your clients would receive before you make any decision.
No contracts. Month-to-month. See a sample newsletter before you commit to anything.
Risk Reversal
See a sample first. Stay month-to-month. Get your first month back if it is not right.
No contracts and no long-term commitment. If your first month of issues is not what you hoped, tell us within 30 days and we refund it. The only thing you cannot get back is the clients who forgot about you.
You built this business on skill and trust. A newsletter makes sure your clients remember both.
A bi-weekly newsletter keeps that relationship alive between appointments, so rebookings come in without chasing and slow weeks get fewer.
We research it, write it, and send it. You approve it. That is the whole system.
No contracts. Month-to-month. 30-day money-back guarantee.
See It Before You Commit
We build your first issue first.
You decide after.
Tell us about your salon and we will build you a sample newsletter, written and formatted for grooming clients, before you make any commitment. You see exactly what your clients would receive. Then you decide.
Get Your Free Sample Newsletter
Takes 2 minutes. We build it for your salon and send it to your inbox.
No contracts. Month-to-month. See a sample issue before you commit.